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Library / 04 Quality, Evals & Reliability
Reviewed Oct 2026

AI Product Evals

Define expected behavior first; test realistic risk and use the results to make product decisions.

This sheet covers what to measure and where to set release bars. For which method to use (tests, evals or QA), see Testing & Evaluating AI Systems →

01 / table

Tests and evals are different

Deterministic software testsAI evals
Did rules execute as programmed?Was probabilistic behavior acceptable across real cases?
Schemas, permissions, state transitions, validationInterpretation, groundedness, uncertainty, completeness
Automated pass/fail invariantsRubrics, severity, repeated and human-scored cases
02 / cards

Build a balanced eval set

Normal

Representative expected behavior.

Paraphrase

Same intent, different wording.

Edge

Plausible boundary case.

Uncertainty

Tentative, conflicting, or unknown facts.

Known failure

A regression that must stay fixed.

Negative / no-action

The correct response is to refrain.

03 / table

Score what matters

DimensionQuestion
SupportedIs the answer grounded in available evidence?
CompleteDid it catch important information?
Uncertainty preservedDid unknown remain unknown?
Human burdenDid it avoid needless reviews or alerts?
04 / table

Boundary examples

EvidenceExpected
Target unknownKeep target unknown, never assume zero
Explicit 0Allow 0 only when established
Tentative 10%Do not treat as approved
Observed 8%, target unknownKeep actual separate from target
05 / flow

Failure → fix → regression

Define expected behaviorBaseline + severityTrace first wrong layerTargeted fixOriginal + neighbors + holdoutsMonitor
Check that score gains mean better work: An eval score is a proxy for the outcome you want. It can rise while usefulness falls if the rubric rewards the wrong behavior or tuning concentrates on known cases. A better general benchmark also does not show a model is better for your workflow. Before treating an improvement as progress, check unseen examples and actual user work, and inspect whether results are more useful and whether review or correction effort changed. Further reading: What actually is AI research? (Technically Speaking, Ep 2) (interview with Jonathan Frankle, Oct 2026).
06 / note

Severity beats averages

A high aggregate pass rate never excuses an unacceptable high-impact failure. Repeat high-risk and unstable cases more often.
LevelMeaning
LowMinor inconvenience; easy to notice and correct
MediumMisleading or wasteful; generally detectable before material harm
HighCan materially distort product decisions or undermine trust
CriticalCan directly cause unsafe, irreversible or externally consequential action; treat as a stop condition unless explicitly resolved
GOING DEEPER

Decision-boundary regression cases

EvidenceExpected behavior
Unknown valueKeep it unknown; never silently fill with zero
Explicit 0Use 0 only when the value is positively established
Tentative 10%Do not present as approved or authoritative
Approved 10%Represent as a concrete approved target, with evidence
Observed 8%, target unknownKeep observed performance separate from a target
Previously proposed target withdrawnReturn the target to unknown unless a replacement is established

Product-oriented failure measures

MeasureWhat it detects
Miss rateMaterial changes or expected actions the system silently failed to identify
Unsupported-claim rateInvented, exaggerated or poorly sourced claims
Uncertainty-loss ratePending or unknown information upgraded to certainty
Unnecessary-review rateAvoidable human workload from duplicate or low-value requests
Silent failures matter: A visible wrong answer is easier to notice than a consequential case the AI never flagged. Sample no-action outputs and ask humans whether the inaction was appropriate; track confirmed false negatives and their severity.
Ownership and troubleshooting: PMs set expected behavior, severity and release bars. Engineering implements repeatable runs and instrumentation; AI can propose cases and analyses; accountable humans approve expectations and acceptable risk. Trace evidence → context/retrieval → interpretation → deterministic validation → classification → action before blaming the prompt.